Guides
Strategy
Research, planning, reports.
The groundwork: understanding your market and planning ahead. These tasks generally produce a document you can read back later.
Market study
Analyse your industry, your competitors, your opportunities.
Content research
Find relevant content ideas.
Audience research
Get a clearer picture of who your audience is.
SEO research
Identify relevant keywords.
Content plan
Build an editorial calendar.
Countdown planning
Prepare a countdown to a launch or an event.
Cross-post
Adapt the same content across multiple channels.
Growth report
A weekly check-in on performance.