Concepts
Brands
Manage several brands or products with a single account.
A brand (or workspace) groups together everything related to a product or company: its knowledge base, its tone of voice, its connected accounts, and its tasks.
You can create several brands on the same account — useful if you manage multiple products, or if you're an agency handling several clients.
The number of brands you can create depends on your plan. See Plans & billing.
What a brand contains
- Knowledge base: summary, value proposition, target audience, positioning, competitors, keywords, use cases, pricing, differentiators.
- Voice: the tone and writing rules specific to this brand.
- Connected accounts: the social accounts linked to this specific brand.
- Tasks: every task belongs to a brand.
Switching the active brand
Only one brand is active at a time — it's the one that the tasks you launch and the chat's replies apply to. You can switch between your brands from within the app.
Adding a new brand
From Settings, restart the setup journey to create a new brand — the same process as the very first time (see First-time setup).